A family looking for a puppy compares several kennels, often on their phone, often in the evening. Your website is their first impression of you. A good kennel website doesn't try to sell at all costs: it reassures, informs and filters requests. Here's what it should contain.
1. Who you are
A clear home page answers three questions in a few seconds: which breed, where, and why you. Introduce your kennel, your story with the breed, the way you raise your dogs (at home or in dedicated facilities, puppy socialisation…) and what matters to you. A real photo of you with your dogs is worth more than a long text.
2. Your breeding dogs
It's the page informed families read first. For each dog: their name, date of birth, pedigree, health tests and show results if any. A link to their official pedigree builds trust.
3. Your litters, kept current
Nothing is more off-putting than a "Litters" page announcing puppies born two years ago. Each litter should show its parents, its date of birth and the status of each puppy: available, on hold, reserved. It's also the page that changes most often, so the one that gains most from updating itself.
4. Your adoption process
Explain how an adoption works with you: questionnaire, conversation, waiting list, reservation, deposit, visit, departure. A clear process attracts serious families and discourages the others. An application form with your own questions saves you precious time.
5. Legal information
In France, a professional breeder must publish a legal notice: identity, address, SIREN number, the site's host.
And every offer to transfer puppies you publish, on your site or elsewhere, must state in particular (Rural Code, article L214-8-1): your SIREN number (or, failing that, each puppy's identification number or their mother's along with the number of puppies in the litter), the puppies' age, whether or not they're registered with the LOF, their breed or the mention "does not belong to a breed", and the price if they're sold.
6. A way to reach you
A simple contact form, and answers to frequent questions (price, waiting times, leaving at 8 weeks, documents handed over) so you don't answer the same question ten times.
Being found on Google
A few simple rules make the difference:
- each page has a title and a description that say precisely what it contains ("Australian Shepherds in Brittany" rather than "Home");
- pages are fast and readable on a phone;
- the site has its own domain name, more memorable and more credible;
- a blog where you tell the kennel's story brings new content regularly.
Keeping it current without spending your evenings on it
The real challenge isn't creating the site, it's keeping it current. A site frozen for two years does more harm than no site at all. The solution: a site linked to what you already manage, where a recorded litter or a reserved puppy shows up without you editing a page.
With AffixeKennel websiteA block-built site in your colours, your litters and breeding dogs current on their own, your own domain, and search engines taken care of.
The checklist at a glance
| Page | Must have |
|---|---|
| Home | Breed, location, what sets you apart |
| Breeding dogs | Pedigree, health tests, official pedigree link |
| Litters | Parents, date of birth, each puppy's status |
| Adoption | Your process, the application form |
| Contact | Form, frequent questions |
| Legal notice | Identity, SIREN, host |
This guide informs; it isn't legal or veterinary advice. Texts change: check with the authorities or your vet.